11/8/2023 0 Comments First vr headset![]() The tech giant introduced a new 15-inch Macbook Air with 18 hours of battery life and its new M2 processing chip, and a new Mac operating system called Sonoma with desktop widgets. Earlier today, the stock had hit an all-time high in anticipation of the Vision Pro.Īpple also made several other announcements at Monday’s event. However, Apple’s own stock fell by about 1% over the course of the product event, with much of the drop coming after Cook announced the device’s price. Shares of Disney and Unity-a gaming software company with which Apple announced a separate a partnership to make available developer tools for Vision Pro-both jumped (in Unity’s case, by as much as 26%) after the announcement. Disney CEO Bob Iger, who appeared in the presentation, also teased a few mixed reality experiences, like watching the Main Street Electrical Parade in your kitchen. Cook said in an interview with GQ earlier this year that Apple’s device could increase collaboration, though Meta CEO Mark Zuckerberg’s vision to achieve a similar effect in the workplace has failed to take off.Īpple also showed off a partnership with Disney, announcing that the Disney+ streaming service would be available on the device at launch. Others have found the experience of being disconnected to the real world-immersed in full-on virtual reality for long periods of time-too isolating. People often complain about the headsets currently on the market: that the devices overheat, are too heavy to wear for too long or leave uncomfortably sweaty foreheads. Apple was beat to market in mp3 players, smartphones, tablets and smartwatches, but its iPods, iPhones, iPads and Apple Watches have all become category-defining devices.Īpple will have a bigger challenge ahead as it asks people to put its latest product directly on their faces for everyday use-an aim which has eluded all its well-capitalized predecessors. The product drew immediate outrage, with early adopters dubbed “glassholes.”Īpple has rarely been first to new product categories, instead letting other companies take the lead while it developed products it hoped could dominate over rivals. Google made the buzziest splash more than a decade ago with its disastrous Google Glass, a sleek headset with a camera on board. Microsoft in 2016 made a big bet on its Hololens headset, a 3D augmented reality device, but has failed to gain traction with consumers. Facebook in 2014 bought the startup Oculus for $2 billion and has released two generations of its Meta Quest, geared mostly toward gamers. The device announcement comes years after other Silicon Valley juggernauts including Meta and Google parent Alphabet have tried to bring high-tech headsets into the mainstream. But while Cook reportedly preferred the more compact option, the technical challenge forced Apple to change its strategy, according to reports by Bloomberg. As far back as 2016, the company filed patents for lightweight eyeglasses and a bulkier device. The company said that eye tracking within the device will remain private, and not shared with apps and websites.Īpple’s virtual reality plans date back roughly a decade, and Cook has been teasing his ambitions publicly for the better part of that time. And going one step further than Face ID, Apple introduced Optic ID, which authenticates users using their iris. A 3D camera allows users to capture 3D images and videos. The device is controlled using eye contact and hand gestures to select or scroll, and has a virtual keyboard and dictation for typing.Īpple also said the screen size can be customized-allowing for a FaceTime video chat with people at life-sized scale, or a more immersive gaming experience. They can switch between being fully immersed and seeing other people in a natural environment-while letting people see their eyes through the goggle’s lens. When the user puts on the headset, they see a field of app icons in front of them.
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